Chick-fil-A Begins Regional Market Test For New Pretzel Bun Chicken Sandwich

Key points

• Chick-fil-A is testing a new pretzel bun chicken sandwich featuring aged cheddar cheese in select regional markets.
• Reporting from TODAY indicates the limited rollout allows the chain to evaluate supply chain efficiency and store level operations.
• Specialty bread offerings serve as a key strategy for quick service chains to increase average check sizes and combat menu fatigue.
• The operational build utilizes existing fried chicken breasts to maintain fast drive-thru service times during peak hours.

This report is part of Foodie Pundit premium coverage. Foodie Pundit members read the full story. See membership.

Sources and methodology

Reported from the public datasets below.

• Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
• Federal Reserve Economic Data (FRED) - Food services and drinking places series
• U.S. Census Bureau - Monthly Retail Trade, food services

All sources Foodie Pundit reports from

More from the Foodie Pundit Newsroom

• Chick-fil-A Plans Second Danbury Site Featuring Dedicated Drive-Thru Format
• Taco Bell’s Grande Burrito Returns, A High-Stakes Bet On Nostalgia And Pricing Power
• Burger King Revives Two for Five Dollar Value Deal Across US Restaurants
• Jack in the Box Is Coming Back to Orlando
• The Size of Your Town Is Now a Food Fight