Grocerant Strategy Expands as Kroger and Home Chef Roll Out Prepared Meal Push
Kroger and Home Chef expand their ready-to-eat retail offerings to capture fast casual market share and appeal to busy households.
By Foodie Pundit Newsroom - Published - Updated - Section: Chef Moves
Key points
- Kroger and Home Chef are expanding pre-portioned, ready-to-eat meals directly across physical store shelves.
- The program aims to compete directly with fast casual restaurants by offering lower cost convenience foods.
- Prepared retail foods yield higher profit margins for grocers compared to traditional raw ingredients.
- Digital integration enables seamless additions of ready-to-heat meals to curbside pickup and delivery orders.
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Sources and methodology
Reported from the public datasets below.
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