KFC Prepares Unconventional Mystery Menu Item to Boost Traffic

Key points

• KFC is set to launch an unexpected limited time menu item to capture consumer interest and drive store traffic.
• Fast food operators rely on novel product drops to generate organic social media buzz and maximize profit margins.
• Mobile apps and digital promotions offer the best discounts for consumers trying new fast food product launches.

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Sources and methodology

Reported from the public datasets below.

• Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
• Federal Reserve Economic Data (FRED) - Food services and drinking places series
• U.S. Census Bureau - Monthly Retail Trade, food services

All sources Foodie Pundit reports from

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