Kroger and Home Chef Expand Ready to Eat Lineup to Target Busy Weeknight Diners
Kroger and Home Chef expand their ready to eat meal offerings to capture consumer spending shifting away from fast casual restaurants.
By Foodie Pundit Newsroom - Published - Updated - Section: Chef Moves
Key points
- Kroger and Home Chef are expanding heat-and-serve ready-to-eat meal options across physical retail stores.
- The move targets consumers looking to cut back on restaurant spending without adding home preparation time.
- Prepared food sections inside grocery stores continue to outpace packaged goods in overall margin growth.
- Advanced cold chain distribution helps maintain freshness across nationwide store footprints.
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Sources and methodology
Reported from the public datasets below.
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