Kroger and Home Chef Roll Out Ready to Eat Dinners to Battle Restaurant Competition

Key points

• Kroger and Home Chef are expanding their ready to eat meal lineup to target busy shoppers seeking convenience.
• The grocerant strategy aims to divert spending away from quick service and fast casual restaurant chains.
• In store availability eliminates subscription models and shipping costs typical of traditional meal kits.

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Sources and methodology

Reported from the public datasets below.

• Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
• Federal Reserve Economic Data (FRED) - Food services and drinking places series
• U.S. Census Bureau - Monthly Retail Trade, food services

All sources Foodie Pundit reports from

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