Kroger Deepens Home Chef Integration with Expanded Ready to Eat Meal Program
Kroger and Home Chef expand their ready to eat meal offerings to target busy shoppers seeking convenient restaurant quality dinners at the supermarket.
By Foodie Pundit Newsroom - Published - Updated - Section: Chef Moves
Key points
- Kroger is expanding its Home Chef lineup with new ready to eat and ready to heat meal options.
- The initiative targets consumers looking to cut back on expensive restaurant dining and delivery fees.
- Supermarket deli and grab and go sections are increasingly competing directly with fast casual chains.
- Advanced supply chain integration allows Kroger to minimize food waste while keeping retail prices competitive.
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Sources and methodology
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