Kroger Expands Home Chef Ready-to-Eat Dinners to Beat Fast-Casual Chains

Key points

• Kroger is expanding its Home Chef product line to focus heavily on fully cooked, ready-to-eat dinner options.
• The program targets convenience-focused shoppers seeking fast alternatives to restaurant delivery and fast-casual dining.
• Supermarkets are using prepared meals as high-margin items to boost overall store profitability amid shifting consumer shopping habits.
• Omni-channel integration allows shoppers to order these meals through grocery curbside pickup and delivery apps.

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Sources and methodology

Reported from the public datasets below.

• Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
• Federal Reserve Economic Data (FRED) - Food services and drinking places series
• U.S. Census Bureau - Monthly Retail Trade, food services

All sources Foodie Pundit reports from

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