McDonald's Brings Back Grandma McFlurry as Limited Time Offers Drive Fast Food Engagement

Key points

• McDonald's is reintroducing the Grandma McFlurry following early online teasing from celebrity Kris Jenner.
• Limited time frozen desserts generate high profit margins and boost foot traffic during slow afternoon hours.
• Nostalgia based menu items lower marketing risks by leveraging existing brand awareness and consumer demand.

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Sources and methodology

Reported from the public datasets below.

• Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
• Federal Reserve Economic Data (FRED) - Food services and drinking places series
• U.S. Census Bureau - Monthly Retail Trade, food services

All sources Foodie Pundit reports from

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