McDonalds Capitalizes on Nostalgia with Official Return of the Grandma McFlurry

Key points

• McDonalds is reintroducing the Grandma McFlurry following targeted social media teasers and high consumer interest.
• Nostalgia driven desserts utilize existing restaurant equipment to generate high margin sales with minimal operational friction.
• The brand uses limited time menu items to drive mobile app adoption and collect valuable consumer data.

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Sources and methodology

Reported from the public datasets below.

• Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
• Federal Reserve Economic Data (FRED) - Food services and drinking places series
• U.S. Census Bureau - Monthly Retail Trade, food services

All sources Foodie Pundit reports from

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