Premiumization Drives Major Revenue Shift Across Global Spirits Industry
Consumers are shifting from high volume drinking to higher priced craft spirits, reshaping retail shelves and bar menus globally.
By Foodie Pundit Newsroom - Published - Updated - Section: Wine Spirits
Key points
- Global spirit sales are shifting dramatically toward premium and super premium price tiers as consumers choose quality over volume.
- Tequila, single malt whiskey, and craft gin are leading the revenue growth with aged expressions and artisanal packaging.
- Bars and retailers are adjusting menus and shelf space to feature curated, high margin spirits over low cost commercial brands.
- Rising costs for barrel maturation, glass manufacturing, and supply chain logistics present ongoing challenges for distillers.
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Sources and methodology
Reported from the public datasets below.
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