Viral Butter Board Craze Drives Innovation In Modern Kitchen Gadgets

Key points

• Viral social media food fads are directly shaping the design and manufacturing of new housewares.
• Consumer complaints regarding cleanup and food safety on traditional wood boards created demand for specialized serving gadgets.
• Houseware brands are utilizing agile supply chains to bring trend-driven products to market faster than ever before.
• Home hosts are increasingly adopting specialized commercial-style presentation tools for casual entertaining.

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Sources and methodology

Reported from the public datasets below.

• Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
• Federal Reserve Economic Data (FRED) - Food services and drinking places series
• U.S. Census Bureau - Monthly Retail Trade, food services

All sources Foodie Pundit reports from

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