Vodka vs. Par: New York Distillery Sue PGA Tour Over LIV Trademark Rights

Key points

• A New York distillery is suing the PGA Tour in federal court over the 'LIV' trademark.
• The plaintiff alleges the golf tour's alcohol sales create 'reverse confusion' for their vodka brand.
• The lawsuit seeks to block the PGA and LIV Golf from using the name for any spirits or alcohol products.
• The outcome could dictate how independent craft brands protect themselves from global sports conglomerates.

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Sources and methodology

Reported from the public datasets below.

• Federal Trade Commission (FTC) - FTC enforcement actions
• U.S. Department of Justice (DOJ) - DOJ press releases and filings

All sources Foodie Pundit reports from

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