Starbucks investors are worried, your coffee next
Starbucks told Wall Street its quarterly net earnings fell 10.3 percent while North American traffic dropped 3 percent, signaling menu price hikes and operational shake-ups.
By Foodie Pundit Newsroom - Published - Updated - Section: Coffee Cafes
Key points
- Starbucks warned its investors about its financial performance in a pair of SEC filings.
- The company is regulated by the SEC, which requires public disclosure of financial results and risks.
- When a company's earnings are down, menu changes and new promotions are often on the horizon.
- The next milestone to watch for is the company's next quarterly earnings report in three months.
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