Smucker's 'Sugar-Washing' Scandal: Why That Splenda Label Could Cost Millions
A federal lawsuit alleges J.M. Smucker Co. uses the Splenda logo to hide the fact that its fudge topping is loaded with less-healthy sugar alcohols.
By Foodie Pundit Newsroom - Published - Updated - Section: Policy Regulation
Key points
- A New York man is suing Smucker’s, claiming their 'Sugar Free' Fudge Topping uses Splenda as a 'marketing mascot' while relying on cheaper sugar alcohols.
- The lawsuit alleges that the prominent Splenda logo creates a false 'health halo' that misleads consumers into paying a premium for the product.
- Independent restaurant operators using these products could face trickle-down liability or reputational damage if their menu descriptions match the allegedly deceptive labels.
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Sources and methodology
Reported from the public datasets below.
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