Hydration Hype? Gatorade Sued Over 'Better Than Water' Claims and Artificial Ingredients
Gatorade is facing a major class action lawsuit after consumers allege its "Better Than Water" and "No Artificial Flavor" claims are a marketing mirage.
By Foodie Pundit Newsroom - Published - Updated - Section: Policy Regulation
Key points
- A class action lawsuit alleges Gatorade's 'Hydrate better than water' claim is scientifically misleading to average consumers.
- Plaintiffs target 'no artificial flavors' labels on reduced-sugar bottles, claiming the presence of synthetic substances.
- The case signals a massive shift in how functional beverages must back up 'performance' claims with transparent data.
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