Protein Math: Chobani Hit With Federal Class Action Over Alleged 'Inflated' Nutrition Labels
A new class action lawsuit alleges Chobani inflated serving sizes on its 32oz tubs to hit a "20g protein" marketing goal, potentially violating federal regulations and misleading fitness-focused shoppers.
By Foodie Pundit Newsroom - Published - Updated - Section: Policy Regulation
Key points
- Plaintiffs allege Chobani manipulated serving sizes to claim '20g protein' on 32oz tubs, violating FDA standards.
- The lawsuit targets the 'protein premium' that brands charge health-conscious Millennial and Gen Z consumers.
- The case could force a massive industry-wide shift in how nutritional 'macros' are calculated and marketed on packaging.
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Sources and methodology
Reported from the public datasets below.
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