Influencer Ad Crackdown: New Private Lawsuits Put Food Brands In The Legal Crosshairs
Private lawsuits are filling the void left by FTC inaction, targeting food and beverage brands for 'deceptive' influencer marketing that fails to disclose paid partnerships.
By Foodie Pundit Newsroom - Published - Updated - Section: Beverages
Key points
- Private lawsuits are now enforcing FTC influencer guidelines because the government isn't, creating a new legal risk for food brands.
- Gifted meals and 'PR hauls' are legally considered ads and must be disclosed clearly or the brand faces liability.
- The 'Big Tobacco' parallel: Influencer marketing is entering a phase of intense regulation where 'native' content is seen as deceptive.
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Sources and methodology
Reported from the public datasets below.
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