The Next Chicken Sandwich War? Chick-fil-A Quietly Tests a Pretzel Bun Pimento Chicken Sandwich

Key points

• Chick-fil-A is testing a new premium sandwich, the Pretzel Cheddar Club Sandwich, in select markets.
• The sandwich features a pretzel bun, pimento cheese-style spread, and other premium ingredients, signaling a potential shift in Chick-fil-A's menu strategy.
• The move is seen as a response to the increasingly competitive "chicken sandwich wars" and could spark a new wave of innovation in the fast-food industry.

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Sources and methodology

Reported from the public datasets below.

• Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
• Federal Reserve Economic Data (FRED) - Food services and drinking places series
• U.S. Census Bureau - Monthly Retail Trade, food services

All sources Foodie Pundit reports from

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