Starbucks filed Unicorn Frap trademark again, so get ready.
Federal paperwork filed for Serial Number 50052838 hints that Starbucks may bring back its viral, colorful 2017 beverage.
By Foodie Pundit Newsroom - Published - Updated - Section: Coffee Cafes
Key points
- Starbucks filed a new trademark application for "UNICORN FRAPPUCCINO" on August 15, 2026, with the U.S. Patent and Trademark Office.
- The application covers milk-based beverages and fruit-flavored beverages, suggesting the drink is intended for sale.
- The filing basis is 'use in commerce', indicating the product is already being sold somewhere, possibly in a test market or a quiet launch.
- A trademark application is a strong indicator of commercial intent, but it is not an official product announcement from the company.
- The next step to watch for is the official publication of the mark by the USPTO, which opens a window for others to potentially oppose the trademark.
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