The Battle for 'Bright & Mellow': Why Danone Is Suing Chobani Over Coffee Language
A New York federal judge has cleared the way for a major trademark battle between Danone and Chobani over the rights to common coffee descriptors.
By Foodie Pundit Newsroom - Published - Updated - Section: Coffee Cafes
Key points
- A federal judge refused to dismiss Danone's lawsuit against Chobani, ruling that 'Bright & Mellow' could be a protectable trademark rather than just a description.
- This case highlights the growing risk for food brands using 'unregistered' trademarks and common industry vocabulary in their marketing.
- The outcome could force a massive rebranding for Chobani and set a precedent that limits the descriptive language available to independent roasters and food startups.
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