HealthSmart wants the FDA to redefine healthy for its snacks
A snack food company is pushing federal regulators to change the definition of "healthy" in a way that could put its own products on the list.
By Foodie Pundit Newsroom - Published - Updated - Section: Desserts Snacks
Key points
- HealthSmart Foods has sent a letter to the FDA asking the agency to change its definition of "healthy" for food labeling.
- The FDA has the sole authority to define nutrient content claims like "healthy" and can change the rules based on new science or petitions from companies.
- HealthSmart Foods would directly benefit from a rule change that allows its products to be labeled as "healthy," potentially boosting sales.
- This is a direct lobbying effort where the company that stands to profit from a rule change is petitioning the agency that makes the rules.
- The FDA is currently accepting public comments on the definition of "healthy," meaning a final decision has not yet been made.
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