Chipotle Brings Back Carne Asada to Boost Premium Menu Growth
Chipotle brings back its fan-favorite grilled steak option nationwide as part of a strategic push to drive traffic and increase average check sizes.
By Foodie Pundit Newsroom - Published - Updated - Section: Chain Watch
Key points
- Carne asada is returning to Chipotle menus nationwide for a limited engagement, driving higher margin check sizes.
- The premium protein option requires strict adherence to the company's Responsible Raised beef sourcing standards.
- Chipotle is utilizing its digital loyalty program to offer early access and boost app engagement around the launch.
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Sources and methodology
Reported from the public datasets below.
- Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
- Federal Reserve Economic Data (FRED) - Food services and drinking places series
- Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
- Federal Reserve Economic Data (FRED) - Food services and drinking places series
- Nation's Restaurant News - Chipotle's Carne Asada Is Back and It's Not a Drill - Aug 2026
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