Chipotle Restores Carne Asada as Fast Casual Sector Leans on Premium Limited Time Offers
Chipotle reintroduces its popular marinated steak option across nationwide locations as fast casual chains leverage premium seasonal menu items to boost restaur
By Foodie Pundit Newsroom - Published - Updated - Section: Chain Watch
Key points
- Chipotle has officially brought back carne asada for a limited time across its nationwide restaurant network.
- The premium beef option provides the brand with higher average check sizes amid volatile beef commodity prices.
- Digital channels and loyalty programs are central to the promotional strategy to boost direct ordering.
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Sources and methodology
Reported from the public datasets below.
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