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Dirt Coffee Goes Viral But Will The Earthy Beverage Trend Last In Cafes

As earthy cacao and mushroom coffee blends dominate social feeds, food industry analysts examine whether the viral dirt coffee trend delivers long term value fo

By Foodie Pundit Newsroom - Published - Updated - Section: Coffee Cafes

Dirt Coffee Goes Viral But Will The Earthy Beverage Trend Last In Cafes

Key points

  • Dirt coffee combines dark espresso, raw cacao, and adaptogenic mushroom powders to create an earthy, soil like aesthetic.
  • Specialty cafes face higher ingredient costs and longer preparation times to serve the viral beverage.
  • Health claims surrounding adaptogens in the drink are often offset by added sugars and sweet creams.
  • The drink appeals primarily to dark chocolate enthusiasts due to its bitter flavor and textured mouthfeel.

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