The Battle of the Browns: Baby Bottle Giant Sues Iconic Soda Brand in Trademark War
A baby care giant and a legendary soda brand are headed to federal court over an electrolyte drink that shares one very famous name.
By Foodie Pundit Newsroom - Published - Updated - Section: Beverages
Key points
- Dr. Brown’s Co. (baby products) is preemptively suing Dr. Brown’s Beverage Co. (soda) to protect their new electrolyte drink.
- The case hinges on whether 'consumer confusion' exists between a medicinal hydration drink and a legacy soda brand.
- Independent restaurants should monitor the case as it could impact the brand value and heritage of authentic deli-style beverages.
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Sources and methodology
Reported from the public datasets below.
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