Foodie Pundit

Treasury just killed fake Texas wine, for real.

A federal proposal to create two new wine regions in Texas Hill Country could redefine what counts as local on the label and the menu.

By Foodie Pundit Newsroom - Published - Updated - Section: Wine Spirits

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Key points

  • The U.S. Treasury Department is proposing two new official wine-growing regions in Texas, called Llano Uplift and Hickory Sands District.
  • A group of six local wineries and vineyards petitioned the government for the new regions, which would allow them to market their wines as more exclusive.
  • To use the new regional names on a label, 85% of the grapes would have to be grown there, a higher standard than the current 75% rule for a "Texas" wine label.
  • The Alcohol and Tobacco Tax and Trade Bureau (TTB) has the final say, and the proposal is currently open for public comment.

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