WHO IS THIS COMPANY A new trademark filing offers a taste of a new shaved ice company.
An Arizona startup filed a federal trademark for SWEET HART, laying legal groundwork for a mobile shaved ice business.
By Foodie Pundit Newsroom - Published - Updated - Section: Food Culture
Key points
- A new company, Sweet Hart Shaved Ice Co. LLC, has filed a federal trademark for the name SWEET HART.
- The application specifies "mobile catering" and "mobile café services," pointing to a food truck or cart model.
- The company is a new LLC from Arizona, and this is its first federal trademark filing.
- The next step is a review by the U.S. Patent and Trademark Office and a potential "publication for opposition" period.
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