Food Manufacturers Rely On Sneaky Labels To Disguise Junk Food As Health Options
Nutrition experts warn that clever front-of-package marketing tricks shoppers into buying ultra-processed foods disguised as healthy choices.
By Foodie Pundit Newsroom - Published - Updated - Section: Health Nutrition

Key points
- Front-of-package claims like natural and wholesome often lack legal definitions and mask high sugar or sodium content.
- Manufacturers manipulate serving sizes on nutrition labels to make calorie and fat counts appear lower than typical consumption patterns.
- Nutrition experts and reporting from ABC News emphasize that front-of-package imagery is designed to sell products rather than inform consumers.
- Regulators are considering stricter rules, but advocacy groups argue mandatory front-of-package warning symbols are needed to curb deceptive claims.
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Sources and methodology
Reported from the public datasets below.
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