Did Your Dinner Plate Just Get a Lot Smaller? That is Not an Accident.
Your dinner plate is getting smaller, and it's no accident. Learn about 'shrinkflation,' the hidden inflation where food packages and portions shrink, but price
By Foodie Pundit Newsroom - Published - Updated - Section: Food Prices
Key points
- Food manufacturers and restaurants are shrinking product sizes and portions to combat rising costs without raising sticker prices, a practice known as 'shrinkflation'.
- This trend is legal as long as the net weight is accurately labeled, placing the burden on consumers to notice the change.
- Consumers can combat the effects of shrinkflation by paying close attention to unit pricing on shelf labels rather than the overall price.
- The practice erodes consumer trust and brand loyalty when discovered, and can lead to long-term revenue loss for companies.
- Shrinkflation is a global phenomenon, particularly affecting high-cost categories like snack foods, dairy, and paper products.
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