New York's Frenchette Bakery Is Plotting a Florida Move
The team behind some of Manhattan's most celebrated restaurants is planning a big bakery play in the Sunshine State.
By Foodie Pundit Newsroom - Published - Updated - Section: Desserts Snacks
Key points
- Frenchette Bakery, from the acclaimed NYC restaurateurs behind Frenchette and Le Rock, is planning an expansion into Florida.
- Operators Lee Hanson and Riad Nasr have a celebrated history, including running the kitchen at Balthazar for decades and earning a James Beard Award for Frenchette.
- The move taps into Florida's booming market of sophisticated diners and follows a trend of major New York restaurant groups successfully expanding into the state.
- While the exact location is unknown, the bakery concept is a scalable model that could thrive in several of Florida's growing cities.
- What to watch: The choice of city, scope of the project, and any local adaptations to the menu will be key indicators of the brand's strategy in the Sunshine State.
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