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The Juice Dilemma and Why Your Morning OJ Habit Is Facing a Modern Reckoning

A new study is re-evaluating the role of fruit juice. Once a breakfast staple, then a sugar-filled villain, new data suggests a small glass of OJ has its place.

By Foodie Pundit Newsroom - Published - Updated - Section: Beverages

The Juice Dilemma and Why Your Morning OJ Habit Is Facing a Modern Reckoning

Key points

  • For the 40% of the UK population who drink fruit juice, it provides 25% of their total vitamin C intake.
  • Dietary modeling shows that encouraging non-drinkers to add one 150mL serving of juice is more effective at boosting population vitamin C levels than having existing drinkers consume more.
  • Adding a single, small serving of juice has a minimal impact on overall free sugar intake, according to the study.
  • Juice can serve as a convenient and accessible way to help people meet the "5-a-day" fruit and vegetable recommendation.
  • The debate around juice reflects a larger cultural shift in nutrition, moving from demonizing specific foods to a more nuanced understanding of moderation and context.

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