Foodie Pundit

Grocery Chains Leverage Private Labels to Counter persistent Food Inflation

Supermarkets are expanding store brand lineups to maintain profit margins and retain price sensitive shoppers.

By Foodie Pundit Newsroom - Published - Updated - Section: Chain Watch

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Key points

  • Private label store brands are capturing historic levels of market share across all grocery categories.
  • Retailers earn higher profit margins on proprietary lines while offering lower shelf prices to consumers.
  • Quality parity and multi tiered branding strategies have removed the historic stigma from off brand products.
  • National consumer packaged goods brands face shrinking shelf space and increased competition for retail real estate.

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Sources and methodology

Reported from the public datasets below.

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