How Internet Virality Is Rewriting the Playbook for Packaged Dessert Brands
A internet food trend makes the leap from phone screens to grocery store shelves in record time.
By Foodie Pundit Newsroom - Published - Updated - Section: Desserts Snacks
Key points
- Digital trends are reducing food product development timelines from over a year to under ninety days.
- Manufacturers use contract packers to minimize financial risk on short lived social media fads.
- Packaging is now specifically designed to stand out under retail lights for smartphone videos.
- Retailers offer prime shelf space to unproven viral goods to attract younger shoppers into stores.
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Sources and methodology
Reported from the public datasets below.
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