That Forgotten Idaho Potato Is About to Get a Lot More Interesting

Key points

• The American potato industry is moving beyond the standard Russet, driven by climate pressures and the need for more resilient, water-efficient crops.
• Gene editing and advanced breeding are creating potatoes that resist browning, have lower acrylamide levels, and boast new colors and nutritional profiles.
• Consumer demand for novelty, nutrition, and flavor is creating a premium market for specialty and heirloom potato varieties.
• Challenges remain in consumer acceptance of GMOs and the adaptation of a supply chain built for uniformity, but the push to innovate is becoming a necessity.

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