This Korean Coffee Chain Is Selling Cold Chicken Soup

Key points

• A major South Korean coffee chain, The Venti, has released a summer-exclusive traditional meal, Chogye-guksu (cold chicken noodle soup).
• The move is seen as a strategy to stand out in the hyper-competitive Korean cafe market, where differentiation is key.
• The soup is a collaboration with a famous restaurant, ensuring authenticity and quality, which elevates it beyond a simple marketing gimmick.
• This trend highlights the blurring lines between cafes and restaurants, catering to consumer demand for convenience and high-quality, quick-service meals.
• The pairing of the savory soup with new zero-calorie iced tea options points to a sophisticated understanding of health-conscious consumer trends.

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