Kroger Accelerates Ready-to-Eat Expansion via Home Chef Partnership
Kroger and Home Chef expand their supermarket presence with upgraded ready-to-eat meal offerings aimed at time-strapped consumers.
By Foodie Pundit Newsroom - Published - Updated - Section: Chef Moves
Key points
- Kroger is expanding its Home Chef brand to offer more ready-to-eat, store-crafted dinner options aimed at competing directly with fast-casual restaurants.
- The updated meal program targets time-strapped consumers looking for affordable, convenient dinner solutions without the higher costs of dining out or food delivery.
- Supermarkets are prioritizing high-margin prepared foods to drive foot traffic, increase store visit frequency, and boost overall retail profitability.
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Sources and methodology
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