Foodie Pundit

Kroger and Home Chef Expand Into Ready-To-Eat Hot Meals to Challenge Fast Casual Chains

Supermarket giant Kroger expands its Home Chef partnership to launch ready-to-eat heat-and-eat meals, directly targeting fast-casual restaurant market share.

By Foodie Pundit Newsroom - Published - Updated - Section: Chef Moves

Kroger and Home Chef Expand Into Ready-To-Eat Hot Meals to Challenge Fast Casual Chains

Key points

  • Kroger and Home Chef are expanding beyond traditional meal kits to offer fully cooked, ready-to-eat entrees and sides in stores.
  • The move directly targets fast-casual restaurants by offering cheaper, convenient dinner options without delivery fees or tips.
  • Reporting by Supermarket News highlights strong consumer demand for high-margin prepared foods in the grocery deli section.
  • Advanced supply chain logistics and localized inventory forecasting are crucial to managing short shelf lives and reducing food waste.

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