Kroger and Home Chef Launch Expanded Ready-to-Eat Meal Program to Target Weeknight Diners
Kroger expands its Home Chef lineup to capture time-strapped consumers seeking affordable alternatives to restaurant takeout.
By Foodie Pundit Newsroom - Published - Updated - Section: Chef Moves
Key points
- Kroger and Home Chef are introducing an expanded selection of heat-and-eat meals in stores to target busy households.
- The ready-to-eat category allows grocers to capture higher profit margins compared to traditional packaged dry goods.
- Supermarket prepared meals are increasingly competing directly with fast-casual restaurants on speed and pricing.
- Physical store distribution helps meal kit brands lower marketing and logistics costs compared to delivery subscriptions.
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Sources and methodology
Reported from the public datasets below.
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