Kroger Expands Home Chef Ready-to-Eat Program to Capture Takeout Market
Kroger and Home Chef expand ready-to-eat offerings to grab market share from quick-service restaurants and third-party delivery apps.
By Foodie Pundit Newsroom - Published - Updated - Section: Chef Moves
Key points
- Kroger and Home Chef are launching expanded ready-to-eat and heat-and-eat meal lines across retail stores nationwide.
- The initiative targets budget-conscious consumers seeking affordable alternatives to rising restaurant menu prices and high delivery app fees.
- By leveraging Home Chef brand equity and central supply chain logistics, Kroger aims to boost store foot traffic and fresh department margins.
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Sources and methodology
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