McDonald's Revives Free Fries Friday To Boost Mobile App Loyalty And Value Perception
McDonald's is bringing back its weekly app-exclusive promotion offering a free medium order of French fries every Friday with a one dollar minimum purchase.
By Foodie Pundit Newsroom - Published - Updated - Section: Chain Watch
Key points
- McDonald's has brought back its popular Free Fries Friday offer, requiring a one dollar minimum purchase made through the official mobile app.
- The promotion is designed to drive app downloads and build long-term digital customer retention amidst broader industry price pressures.
- High profit margins on fries and high basket attachment rates make the recurring digital deal economically advantageous for franchisees.
- Consumers who use mobile app rewards programs continue to secure significantly better value than non-app patrons at major fast food chains.
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Sources and methodology
Reported from the public datasets below.
- Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
- Federal Reserve Economic Data (FRED) - Food services and drinking places series
- Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
- Federal Reserve Economic Data (FRED) - Food services and drinking places series
- USA Today - Free Fries Friday is BACK at McDonald's, y'all! - Jul 2024
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