Is Gainesville The Next Big Acai Town?
South Block, a Northern Virginia-based acai bowl and smoothie brand, opens its first Florida location in Gainesville, targeting college demographics. This move
By Foodie Pundit Newsroom - Published - Updated - Section: Chain Watch
Key points
- South Block, a Northern Virginia-based acai bowl and smoothie brand, opened its 27th location in Gainesville, Florida.
- The grand opening celebration took place on Saturday, August 8th.
- This is the brand's first location in Florida, marking an expansion into a new state.
- The choice of Gainesville suggests a strategy targeting college towns and younger demographics.
- The opening introduces a specialized healthy fast-casual competitor into the local Gainesville market.
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Sources and methodology
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