Foodie Pundit

Subway Expands Footlong Concept With New Sidekicks Snack Platform

Subway introduces a permanent platform featuring footlong cookies, churros, and pretzels to drive traffic and boost profits.

By Foodie Pundit Newsroom - Published - Updated - Section: Desserts Snacks

Subway Expands Footlong Concept With New Sidekicks Snack Platform

Key points

  • Subway has introduced three new footlong items including a chocolate chip cookie, a Cinnabon churro, and an Auntie Anne's pretzel.
  • The permanent menu platform aims to capture afternoon snack traffic and increase average check sizes using existing oven equipment.
  • Co-branding with established dessert and snack chains provides Subway with built-in product recognition and high profit margins.

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