Subway Stakes Claim on Afternoon Snacking with Launch of Permanent Footlong Sidekicks Line
The sandwich giant expands its footprint into the afternoon snack market with three new footlong treats developed alongside top bakery brands.
By Foodie Pundit Newsroom - Published - Updated - Section: Desserts Snacks
Key points
- Subway has added three permanent footlong snacks to its national menu, including a Cinnabon churro, an Auntie Anne's pretzel, and a footlong chocolate chip cookie.
- The price points range from two to five dollars, targeting price conscious consumers during afternoon non meal hours.
- The strategy leverages existing store ovens and brand partnerships to increase average customer check sizes and boost franchisee profit margins.
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Sources and methodology
Reported from the public datasets below.
- Federal Reserve Economic Data (FRED) - Food services and drinking places series
- Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
- Federal Reserve Economic Data (FRED) - Food services and drinking places series
- Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
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