Foodie Pundit

WHO IS THIS COMPANY Too Pretty Good Eats just trademarked its brand

A federal trademark filing reveals plans for TOO PRETTY GOOD EATS, a potential new line of prepared meals, kit boxes, and plant-forward groceries.

By Foodie Pundit Newsroom - Published - Updated - Section: Food Culture

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Key points

  • A new food company has filed a trademark for the brand name TOO PRETTY GOOD EATS.
  • The filing indicates the brand plans to sell prepared meals, refrigerated food kits, and vegetable-forward products.
  • The applicant is a new individual player in the food industry, not an established corporation.
  • The trademark was filed with the U.S. Patent and Trademark Office on an "intent to use" basis, meaning the product is not yet on the market.

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