Knorr In Hot Water: Lawsuit Claims 'No Preservatives' Label Is A Total Myth
A New York class action targets Knorr's 'No Artificial Preservatives' claim, alleging the inclusion of citric acid makes the labels deceptive for nearly 30 products.
By Foodie Pundit Newsroom - Published - Updated - Section: Policy Regulation
Key points
- Unilever is facing a federal class action lawsuit over nearly 30 Knorr products labeled as having 'No Artificial Preservatives.'
- The lawsuit alleges that citric acid, a key ingredient in these products, functions as a preservative, making the labels misleading.
- The outcome could force a massive rebranding effort for Big Food and change how 'natural' claims are regulated in the US.
This report is part of Foodie Pundit premium coverage. Foodie Pundit members read the full story. See membership.
Sources and methodology
Reported from the public datasets below.
More from the Foodie Pundit Newsroom
- Dollar General Expands Produce Footprint Across 1,500 Additional Stores
- Why Are America's School Lunches Suddenly Full of Bison?
- The Invisible Ingredient That Could Radically Remake Your "Healthy" Snacks
- Glasgow Sub Shop Quietly Ceases Operations After Eight Years as Independent Dining Pressures Mount
- Rising Gastrointestinal Side Effects of Weight Loss Drugs Shift Food Industry Expectations