Kroger Expands Home Chef Partnership with Ready-to-Eat Dinner Line
The retailer is leveraging its Home Chef brand to deliver fully prepared heat-and-eat dishes aimed at capturing market share from fast-casual restaurants.
By Foodie Pundit Newsroom - Published - Updated - Section: Chef Moves
Key points
- Kroger is expanding its Home Chef program to emphasize fully pre-cooked, ready-to-eat meals over traditional meal kits.
- The initiative targets busy shoppers looking for instant dining options without restaurant price markups.
- Reporting from Supermarket News highlights how grocers are altering store layouts to capture dinner impulse buys.
- Prepared grocery meals offer a lower-cost alternative to fast-casual dining amidst ongoing food inflation.
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Sources and methodology
Reported from the public datasets below.
- Federal Reserve Economic Data (FRED) - Food services and drinking places series
- Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
- U.S. Census Bureau - Monthly Retail Trade, food services
- Bureau of Labor Statistics (BLS) - Consumer Price Index, food away from home
- Federal Reserve Economic Data (FRED) - Food services and drinking places series
- U.S. Census Bureau - Monthly Retail Trade, food services
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