Why Is Your Local Brewery Suddenly Making Beer With No Alcohol?
The non-alcoholic beer market is booming as breweries invest in new tech to win over sober-curious consumers. Learn why this trend is changing the beverage indu
By Foodie Pundit Newsroom - Published - Updated - Section: Wine Spirits
Key points
- Non-alcoholic beer is a high-tech product now, using methods like vacuum distillation to preserve flavor, a far cry from the lackluster 'near beers' of the past.
- The growth is driven by health-conscious Millennials and Gen Z who are drinking less alcohol but still want the social experience and craft taste of beer.
- Breweries see NA beer as a new revenue stream with high margins, as it often avoids hefty alcohol taxes and can be sold in more venues.
- The 'sober curious' movement is not a fad; it represents a permanent shift in consumer behavior that is reshaping the entire beverage market, including spirits and wine.
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Sources and methodology
Reported from the public datasets below.
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