Why Is Walmart Selling Fancy Cheeses and Oat Milk Lattes?
Walmart's new Bettergoods brand is a major play in the grocery wars, offering premium, on-trend foods at low prices to combat inflation. But can it change shopp
By Foodie Pundit Newsroom - Published - Updated - Section: Coffee Cafes
Key points
- The rise of premium private labels like Walmart's Bettergoods gives consumers a third option beyond expensive national brands and basic store brands.
- Intensified competition from high-quality store brands will likely force legacy CPG companies to lower prices and offer more promotions.
- Retailers are shifting from being simple distributors to becoming powerful brand creators, changing the balance of power in the food industry.
- The definition of "value" for shoppers is evolving from "cheapest price" to "best quality for the price", driving innovation in private labels.
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Sources and methodology
Reported from the public datasets below.
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